Information You Provide to Us

We collect information you provide directly to us. For example, we collect information when you create an account, update your profile, post a review, participate in any interactive features of the Services, fill out a form or survey, join and participate in a loyalty program, participate in a contest or promotion, make a purchase, communicate with us via third party social media sites, request customer support or otherwise communicate with us. The types of information we may collect about you include your name, password, email address, social media user names and handles, postal address, phone number, birthday, gender, interests, preferences, photos, product reviews, fit information, payment information and any other information you choose to provide.

Information We Collect Automatically When You Use the Services

When you use our Services, we automatically collect certain information, including:

  • Transaction Information: We collect information in connection with each transaction you engage in or consider via the Services, including product details, purchase price and other transaction details.
  • Log Information: We collect log information in connection with your use of the Services, including the type of browser you use, access times, pages viewed, product interactions, your IP address and the page you visited before navigating to our Services.
  • Device Information: We collect information about the mobile device you use to access our mobile apps, including the hardware model, operating system and version, unique device identifiers and mobile network information.
  • Location Information: We may collect precise location of your mobile device via our mobile apps in accordance with the permission process established by your mobile device operating system. We may also collect the approximate location of your device based the devices IP address.
  • Stored Information: We may access information you have stored on your mobile device via our mobile apps in accordance with the permission process established by your mobile device operating system. For example, with your permission, we may access photos or videos from your mobile device photo gallery.
  • Information Collected by Cookies and Other Tracking Technologies:We use various technologies to collect information from the computer or device you use to access our Services, including cookies and web beacons. Cookies are small data files stored on your hard drive or in device memory that help us see which areas and features of our Services are popular and count visits. Web beacons are electronic images that may be used in our Services or emails and help deliver cookies, count visits and understand usage and campaign effectiveness. One of the technologies we use in our Services is Google Analytics. For more information about how Google processes information in connection with Google Analytics, please see https://policies.google.com/privacy.

Information We Collect From Other Sources

We may also obtain information from other sources. For example, we may collect information about you from other sites that sell our products, from other users, such as individuals who send you a gift through our Services, from social networks in accordance with their authorization procedures and from third party providers that tie together multiple data points to gain additional information to create a unified customer view.

Information We Infer

We may derive information or draw inferences about you based on information we collect about you. For example, based on your browsing or purchases, we may infer your gender, your interest in certain activities or brands, or information about your purchasing activities over time.

Use of Information

We use information about you as follows:

  • Provide, maintain and improve our Services;
  • Provide and deliver the products and services you request, process transactions and send you related information, including confirmations and invoices;
  • Send you technical notices, updates, security alerts and support and administrative messages;
  • Respond to your comments, questions and requests and provide customer service;
  • Communicate with you about products, services, offers, promotions, rewards, and events and other news and information we think will be of interest to you;
  • Monitor and analyze trends, usage and activities in connection with our Services;
  • Detect, investigate and prevent fraudulent transactions and other illegal activities and protect the rights and property of Backcountry and others;
  • Personalize and improve your experience on our Services;
  • Personalize the advertisements you see on third-party platforms and websites (for more information, see Advertising and Analytics Services Provided by Others below);
  • Facilitate contests, sweepstakes and promotions and process and deliver entries and rewards;
  • Link or combine with other information we collect about you; and.
  • Carry out any other purpose described to you at the time the information is collected.

Sharing of Information

We will not share your information to outside parties that are not relevant to the optimization and operation of the day to day business of O.T.T.R. Inc.